Some people may have unrealistic expectations about the marketing effort necessary to succeed. They may deceive themselves by thinking, "I just have to present my great program to a few friends and contacts; they'll present it to their prospects; it will quickly snowball; and I'll make a fortune!"
Unfortunately, it seldom works that way in practice. Particularly, on the Internet, you may need to present your message to several hundred (possibly more than 1,000) people to get just one sale -- provided these are prospects who know you. When promoting to complete strangers, you often get a zero response, no matter how many you promote to.
In addition to massive action by reaching multitudes, there is massive action by promoting to the same prospects over and over. Sometimes, after 50 or more mailings over a year, a prospect will finally respond.
An ideal vehicle for achieving massive action is BigBooster7Million.
General question: To succeed with this (whatever), is massive action necessary (to acquire know-how, contact people, etc.) for success?
Some people may underestimate the required effort to succeed by a factor of 10, 100, or even 1,000!
