A basic business formula is to create, develop, and/or provide some valuable or useful product and/or service and to exchange it in the marketplace at a profit. In general, information products are the easiest to develop, market, and deliver. Software can be a very profitable product, because it can be sold at a high price in relation to the production cost. The purchase and delivery of information products (including software) can be automated. Customers can purchase online and gain access to the information on a password-protected website, or they can download software onto their own computers. An example of a useful product that provides a numner of services is BigBooster7Million.
