"The key to success is to find out where people are going and get there first." -- Mark Twain "The shortest and best way to make your fortune is to let people see clearly that it is in their interest to promote yours." -- Jean de la Bruyere "The General goal of selling is to "heighten the perceived value" of something to create a desired result." -- W. Timothy Gallwey ('The Inner Game of Work')
The single most powerful book on selling I know of is NewSell by Dr. Michael Hewitt-Gleeson, available from Wrightbooks.
There's a great deal of powerful marketing information in Robert G. Allen's Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth.
A groundbreaking book on marketing is The Tipping Point: How Little Things can make a Big Difference by Malcolm Gladwell. Here's a brief interview with the author.
There's some very important marketing information in Zero-Risk Money-Making & No-Cost Marketing and in "What is Bandwagon Marketing?"
See also Money Skill #48: Massive action.
